LET'S RAISE A GLASS!

Why try our de-alcoholized wine? Join the conversation

When will For The Love Of Cab be available for purchase?

We are currently in our seed round funding phase. By pre-ordering a bottle now we will be able to produce FTLO sooner. Our shipment goal is summer 2025!

Where can I buy it?

You can pre-order For The Love Of directly on our website now!

After our product officially launches we plan to sell in physical locations in Los Angeles, CA initially.

If you're a a store or restaurant owner and would like to carry FTLO please reach out to megan@drinkfortheloveof.com.

What is de-alcoholized wine and why is FTLO the best?

De-alcoholized wine, also known as non-alcoholic (N/A) wine, is wine that has had some or all of its alcohol removed after fermentation.The process is designed to remove alcohol while retaining the polyphenols that give wine its taste and aroma, so the result usually tastes and smells similar to regular wine.

When our founder, Megan, started her sober-curious journey she found that none of the N/A red wines currently on the market were quite as complex or as satisfying as the real deal. So she set out on a mission to make the high quality wine that she wanted to relax with at the end of a long day, and so FTLO was born.

Will For The Love Of ever make more than Cabernet?

The short answer? Yes! Reds, Whites, Rosé and more!!

Once we can prove to the world (and our investors) that this is something that you truly want, we will be able to bring you all of the delicious, robust, delicate, smooth, crisp, and complex wines. Sans hangover.

Where are For The Love Of's grapes sourced?

Our Cabernet grapes are sourced from the world famous winemaking region of Napa Valley. FTLO works with Beckstoffer Vineyards to make our wine with high quality Cabernet grapes. We believe that this is what makes our N/A truly superior to other N/A reds currently on the market.

Why is it called For The Love Of?

For The Love Of got its name based on the notion that love doesn’t need to be explained. So pull up a chair and pour yourself a glass of wine, just for the love of it.