Having been brought up in a wine-enthusiast family, decadent wine has been effortlessly decanted and poured throughout my family home, making the mundane days magical and special events idyllic. The aroma of a freshly opened Cabernet Sauvignon swirling around a Bordeaux glass is a luxury I hope all individuals get the pleasure of experiencing. But, in the Spring of 2023, I made the personal decision to remove alcohol from my life. And, like many things, growth requires sacrifice, which left me to say goodbye to a joy I had held so profoundly, which included the taste, feel, and ambiance of a beautifully crafted, full-bodied wine.

As I navigated through my first year of sobriety, I found myself having to repeatedly explain why I made the decisions I did, such as:

“Why are you sober if you don’t have a drinking problem?”

“Why are you drinking N/A wine when it’s just juice?”

“Why would you spend money on something that doesn’t have booze?”

Rather than becoming frustrated with these questions, I took matters into my own hands, and from there, For The Love Of was born. A product, community, and mindset that embraces the notion that love doesn’t need to be explained. So, take a minute and ask yourself: What do you love, just for the love of it?

Xx Megan